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Official GUSTO bikes dealer

We are very pleased to have become an official Gusto bikes dealer.

 

Gusto Bikes is a Slovenian brand, formed in 2011, producing high-performance, full-carbon road bikes. The company supports the Pogiteam Gusto Ljubljana UCI racing team, sponsored by multiple grand tour winner Tadej Pogačar, who also rode Gusto bikes to victories between 2018 and 2020.

We have taken the opportunity to become a dealer for Gusto bikes because for a long time we have felt that the cost of high-spec bikes from mainstream manufacturers has become prohibitively expensive to many riders. Due to controlling the entire process; from the manufacture of the patented ultra-high-modulus Toray T1000 carbon frames, carbon wheelsets and integrated finishing kit, to the final assembly with full Shimano groupsets, Gusto bikes offer unequivocal value for money. 

We have not seen a better equipped bike from any other manufacturer for similar prices. Although Gusto are relatively new to the UK market, they are a well established brand in Europe and the rest of the world, with a proven race heritage and the confidence to back their products with a lifetime frame warranty.

If you are in the market for a new road bike, why not pop into the cafe and check out our demo bikes, or even book a test ride. We are sure you’ll be as impressed as we are with the ride quality and specification of these bikes.

Technology and features

Japanese high performance carbon ​frameset ​​with shock absorption technology. Gusto has developed and patented their own carbon composite technology; incorporating INNEGRA and, the absorption properties of LATEX, alongside the high modulus T1000 Carbon Fibre, these frames are light and responsive when you need to put the power down, yet retain excellent damping from vibrations and impacts to ensure you stay comfortable, even on longer rides and rougher road surfaces.

​​Groupsets and components: Gusto bikes are equipped with high quality Shimano groupsets;  105, Ultegra Di2 & Dura Ace Di2 series. Unlike some other brands who often substitute key components with cheaper parts, these groupsets are fully Shimano, from the shifters all the way to the chain and cassette.

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Fully integrated cable routing for improved aerodynamics and clean aesthetics. 

ATTAQUE carbon integrated handlebars, featuring calculated grip angles and a streamlined wing-shaped design combining aerodynamics and ergonomics. 

ATTAQUE carbon wheelset (50mm clincher) UCI-certified wheelset designed by Gusto for racing with a 50mm aerodynamic profile to minimize drag.

Clincher, tubeless ready wheelset featuring aerodynamic spokes and quality aluminium hubs.

ANP (Aurora Nano Painting)  A Striking paint finish presenting a full and deep metallic texture, which exhibits a dynamic shimmering effect under different lighting conditions. 

The multi-layer painting process forms a high density protective clear coat on the surface, which significantly increases the hardness and durability compared to conventional coatings. The ANP coating also delivers an excellent anti-corrosion feature due to its high-density structure. Besides scratch and stain resistance features, the new developed ANP coating also improves colour brightness by 40%.

Italian Prologo Dimension NDR Comfort Short-Nose Saddle is specifically designed for rough road surfaces, serving as a versatile saddle suitable for both men and women. The saddle body is constructed from carbon fibre composite material, providing long-term support to the pelvic area and evenly dispersing pressure.

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UCI Certified: Certified by the UCI (Union Cyclists International) for use in UCI approved professional races.

Lifetime warranty: The carbon frames are backed by a lifetime warranty. ​​

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Oak Farm, Bedford Rd, Northill, Beds, SG18 9AW

Opening Hours:

Thursday to Sunday 9am - 2pm​​​​

Last orders / Counter closes at 13:45

Click here to view our calendar / opening times 

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Please note:

We have pedestrian & bicycle access only.

There is no parking available for motor vehicles.

Dogs are not allowed inside the café.

Join the herd here. 

© 2025 The Cowshed Cafe Ltd. All rights reserved. WIX website, designed and managed by Walshy

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